Today I will write one about how to use Facebook Dark Post.
First of all, I have to be clear with the definition about Dark Post, just as it reads, it is under the darkness, it is invisiable in the page. As many of you may have used it before, I will just leave it easy to understand here.
- What is Dark Post?
It is a post that invisiable in the main page while can be used in your Facebook ads.
- What are the advantages of using Dark Post?
First of all, you don’t need to worry that all the post in your page are ad post, it will be very ugly and unfriendly when people come to your page.
Second, you can test any audience if you like by using Dark Post, for example, if you are testing fishing gears, then you can make 2 Dark Post, Ad A targeting on people who are ‘male’, ’18-65+’ while Ad B targeting on people who are ‘female’ and ’18-65+’, then adjust it when getting some data.
- How to add a Dark Post?
Here are the steps to follow:
1. Open Power Editor on Ads Manager.
2. Click tab “Page Post”
3. Click “Create Post” on the right side of the page to add a Dark Post
Everything is ready, start your Dark Post ads now!
Okay that’s all for the dark post, as I am still learning about this, I will write more about this if I find other tactics about it.